Counterfeiters cash in on World Cup
Research suggests that 20% of World Cup merchandise sold in the UK during the tournament will be counterfeit, while one-in-four consumers said they would buy fake jerseys
It is hard to escape that the Football World Cup in South
Africa due to kick off in two days: the media coverage grows by
the day, while the ads in between reports are dominated by
sponsors of the tournament and individual teams who are trying
to capitalise on the positive association sponsorship can
As always counterfeiters lurk in the background...
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