Counterfeiters cash in on World Cup
Research suggests that 20% of World Cup merchandise sold in the UK during the tournament will be counterfeit, while one-in-four consumers said they would buy fake jerseys
It is hard to escape that the Football World Cup in South
Africa due to kick off in two days: the media coverage grows by
the day, while the ads in between reports are dominated by
sponsors of the tournament and individual teams who are trying
to capitalise on the positive association sponsorship can
As always counterfeiters lurk in the background...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.