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FIFA braced for World Cup ambush marketing

James Nurton, London


FIFA has been looking sharp in the warm up for the Football World Cup, but when push comes to shove how will it perform in the heat of battle?

With the world’s biggest football tournament starting in South Africa this Friday, lawyers interviewed by Managing IP said that there have been fewer high-profile cases over ambush marketing than expected. But they warn that there could be more confrontations to...


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