Why brand owners need new internet strategies
26 May 2010
Fionn O'Raghallaigh, Boston
There is a growing need for brand owners to develop proper strategies for dealing with the evolving Internet, which potentially could see its biggest growth spurt yet if and when the new generic top-level domain (gTLD) program is approved by ICANN.
Two sessions at the INTA Annual Meeting in Boston addressed the latest developments in gTLDs, non-Latin domains and social media, while ICANN’s Intellectual Property Constituency held a meeting yesterday afternoon.
Speaking at the Domain Names: How to Protect Your .assets session moderated by Mitchell S. Bompey of Morgan Stanley, Doug Brent of ICANN said the idea behind new gTLDs is to “encourage and foster creativity.”
Brent did not indicate when new gTLD applications might begin—David Taylor of Hogan Lovells (below right) speculated the first quarter of 2011—but he said that the next version of the Draft Applicant Guidebook will be published on May 31....
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