Plain packaging in Australia – Philip Morris reacts
Peter Nixon, vice president communications with Philip Morris International in Switzerland, answers Managing IP’s questions about the Australian proposals on plain packaging
What concerns do you have about plain
Plain packaging is not supported by any credible evidence
that it will reduce smoking rates or protect children from the
dangers of smoking. Prohibiting the use of our trade marks on
product packaging will merely lead to competition predominently
on price and increase the incidence of counterfeit and
contraband. There is clear evidence showing that consumers are
willing to smoke illegal tobacco products when other tobacco
products become too expensive or less distinguishable
from one another (Ontario Tobacco Research Unit
"Anti-Contraband Policy Measures: Evidence for Better
Practice", June 2009, page 41).
There is no public health...
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