Plain packaging in Australia – Philip Morris reacts

Managing Intellectual Property


Peter Nixon, vice president communications with Philip Morris International in Switzerland, answers Managing IP’s questions about the Australian proposals on plain packaging

What concerns do you have about plain packaging?



Plain packaging is not supported by any credible evidence that it will reduce smoking rates or protect children from the dangers of smoking. Prohibiting the use of our trade marks on product packaging will merely lead to competition predominently on price and increase the incidence of counterfeit and contraband. There is clear evidence showing that consumers are willing to smoke illegal tobacco products when other tobacco products become too expensive or less distinguishable from one another (Ontario Tobacco Research Unit "Anti-Contraband Policy Measures: Evidence for Better Practice", June 2009, page 41).

There is no public health...


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