Should we use a patent auction?
My company is considering selling a patent portfolio at an auction. Is this a good idea and what do I need to know about commercialising our technology this way?
The asset valuer
First, know what you're selling, what it's worth and what
makes it even more valuable. There are many different
perspectives on value. You may think that you just want to sell
a patent, but appraisal services can help you to recognise
opportunities to enhance the patent's value by bundling it with
in-process research and development, drawings, engineering
specs, application processes or production equipment. Know what
combination of assets will yield the best results.
Secondly, know your potential buyers and how to reach them.
When considering the sale of a patent, you need to recognise
that different types of buyers will have different perspectives
as to the value of the patent. Types of buyers include:
Financial buyers will look at how the
patent can be exploited to generate a cash flow stream; this is
most often done by licensing the patent to others that want to
utilise it. Defensive...
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