Keyword disputes go global
25 March 2010
Peter Ollier, Hong Kong
While many trade mark practitioners have focused their attention on keyword advertising litigation in the US and EU, disputes have also made their way to courts in China, India, Japan and Argentina
In China, two cases have produced different results. In Google v Guangdong Gangyi Electrical Appliance Co, the Chinese company sued Google and domestic rival Guangdong Third Electrical for trade mark infringement in 2007.
Third Electrical had bought a keyword advert for the word Nedfon, which Guangdong Gangyi had registered as a trade mark.
In May 2008, the Guangzhou Baiyun Basic Court ruled that Third Electrical had infringed Guangdong Gangyi’s trade marks and should pay Rmb21,000 ($3,000) but that Google had not committed trade mark infringement.
“The Court found that Google did...
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