InternationalUSRemember you can easily switch between MIP US and MIP International at any time

IP Clinic: How can I win more clients?


I have just been promoted to partnership at my firm and need to attract more clients. What advice do you have?

The lawyer

The transition from senior associate to partner can often seem daunting, particularly when it comes to practice development. How will it be possible to persuade clients facing business critical IP issues to retain you rather than other, established players in the field?

If you have made it to partnership, it is a safe assumption that you have impressed with your legal and technical skills. The real issue is communicating these skills to potential clients and giving them an incentive to choose you in a crowded market place for professional services.

It is important to play to your strengths and do not try to be all things to all people. Think carefully about what characteristics distinguish you from other IP lawyers and emphasise these in approaching potential clients.

Fortunately unlike some sectors, the IP community is relatively small, and personal recommendations are important, so it is necessary to take...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

RT @Steptoe_IP: Today John Caracappa & Meg Kammerud are on the @ManagingIP #TradeSecret Forum Panel re: the Defend Trade Secrets Act https:…

Sep 27 2016 08:33 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @EIP_Legal: #GermanFederalCourtofJustice: new #patentability attack on amended #patent can be introduced in the oral hearing https://t.c

Sep 27 2016 04:46 ·  reply ·  retweet ·  favourite
ManagingIP profile

Thanks for all the enquiries re our 2016-17 editorial calendar. It can be viewed/downloaded here https://t.co/RwBa56PlH1

Sep 27 2016 04:40 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


Read this year's AIPPI Congress News - published daily by Managing IP direct from the AIPPI Annual Meeting in Milan


null null null

September 2016

The Mad Men of IP

In the early 1960s, patent practice was quiet and inventors often faced a hostile environment. But then, like now, new technologies were emerging to reshape business and the economy. Across North America, innovative lawyers set up boutique firms that would transform the market, many of which still exist today. Fifty years on, Jakob Schnaidt tells their story



Most read articles

Supplements