Analyse to capitalise
There are many ways to exploit your IP assets. Paul Teta and Bill Cawley explain how to analyse your portfolio and maximise its commercial potential
Strategic management of a company's IP assets can lead to growth and sustainable competitive advantage. Identifying, valuing and harnessing these assets are crucial elements to success in today's intellectual economy. Successful management of these assets requires IP owners to consider whether and how to develop a practice to create value from a company's IP as well as addressing legal issues related to protecting that value....
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