How to fight fakes in a down economy
16 June 2009
Peter Ollier, Manila
IP owners were given a masterclass in fighting fakes in the downturn by a policeman, an investigator, an in-house and three private practice lawyers at a session of the LES International Conference in the Philippines last week
“Legal systems in south east Asia very tremendously with their own unique challenges and difficulties” said Yvonne Chua, partner of Wilkinson & Grist in Hong Kong and the moderator of the mini-plenary. “It is important that IP owners are aware of what is legally and practically possible.”
Andrew Olsen, legal counsel for Prada Asia-Pacific, spoke about the challenge of fitting brand enforcement work into his general legal role. “Management often focus priorities on commercial things. IP can sometime take a secondary role,” he said.
He added that in-house counsel can minimise the problem of a limited legal budget by focusing enforcement efforts on larger retailers and wholesalers rather than small scale sellers, and by cooperating with other brand holders whose brands are being infringed.
Prada is one of the companies targeting the landlord of...
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