How licensors can survive the downturn
08 June 2009
Managing Intellectual Property
Planning, prevention and proactive monitoring are essential for licensors to ensure their IP is protected when licensees face financial difficulties
Planning, prevention and proactive monitoring are essential for licensors to ensure their IP is protected when licensees face financial difficulties.
Writing in the June issue of Managing IP, Ben Beune (senior vice-president, IP licensing) and Lianne Brinksma (CFO) of Philips IP & Standards say their approach to dealing with licensees in difficult financial situations is built on three pillars: “building and maintaining relationships with licensees; proactive monitoring;...
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