Brand owner, entrepreneur and supermodel Elle Macpherson told attendees at the INTA Annual Meeting last month that staying true to your brand values is the key to surviving the economic recession. Speaking to a packed room at the Meeting in Seattle, and accompanied by photos from her career, Macpherson recounted the launch of her lingerie collection, Elle Macpherson Intimates, and her line of beauty products, and stressed how her business decisions are guided by her "brand poem". "When I'm connected to my brand values, I find that results follow," she said.