Marks & Spencer case leads to ECJ referral over AdWords
26 May 2009
James Nurton, London
The UK courts have joined their French, German, Austrian and Dutch counterparts in referring questions over the legality of Google’s AdWords programme to the European Court of Justice
The referral comes in a dispute between Interflora and Marks & Spencer, in which a judgment was given on Friday. Google is not a party to these proceedings.
Interflora complained that retailer Marks & Spencer, which also operates a flower delivery service, bought a large number of keywords in Google’s AdWords programme that were identical or similar to, or incorporated, its Interflora trade mark and domain name.
These included Interflora, Intaflora, Interflora Flowers, Interflora Online, Interflora UK and Inter Flora.
Each...
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