Think outside the trademark box
20 May 2009
Eileen McDermott, Seattle
Staying on top of recent developments in other areas of IP law can help trademark owners to be more strategic in trying cases. During yesterday’s session on Recent Developments in U.S. Trade Secrets, Copyright and Right of Publicity Law, panelists analyzed some lively non-trademark scenarios, including a hypothetical virtual IP scandal.
Moderated by Dana Gilland of Diageo North America, the panel included Jeffrey Edelstein of Manatt Phelps & Phillips, who addressed some of the key cases in the development of U.S. right of publicity law, while Scott Feldman of Crowell & Moring and Gretchen Hoffman of Wong Cabello discussed trends in trade secrets and copyright law, respectively.
Edelstein showed a slide illustrating the amount of money generated by images of dead celebrities, with the “king” of the top earning dead celebrities being Elvis Presley at $52 million. “It illustrates the importance of...
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