Practical packaging and product protection plans
19 May 2009
James Nurton, Seattle
The COCA-COLA bottle, FERRERO ROCHER and TOBLERONE chocolate, the UPS and ARSENAL FC shields, the LEGO brick, PHILIPS three-headed razor and CROCS shoes were all scrutinized at yesterday’s panel discussion on protecting packaging internationally.
Armed with examples of bottles and chocolates, panelists from Canada, China, Europe and the U.S. explained how packaging can be protected using different rights, including trademarks, patents, copyright and designs, as well as through unfair competition and passing off laws.
They also compared protection for specific examples of packaging—encompassing product shapes, labels and functional designs.
Katie Cameron of R.G.C. Jenkins in the UK said that in Europe there is “a huge amount of protection available” for logos such as the UPS and ARSENAL shields. As well as...
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