Find your “brand poem,” says Elle
18 May 2009
Eileen McDermott, Seattle
The key to surviving the economic downturn is to stay true to your brand values, according to this year’s keynote speaker, brand owner and supermodel Elle Macpherson.
Addressing a ballroom packed with INTA attendees, Macpherson said that the prospect of delivering a speech at the Annual Meeting had given her a chance to “reflect on my own brand values and how I communicate them.” 
She recounted her journey to becoming a brand owner with the 1990 launch of her lingerie collection, Elle Macpherson Intimates, and her line of beauty products, Elle...
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