Interview: Tamara Reznik, Expedia.com
18 May 2009
Managing Intellectual Property
Tamara Reznik is a senior corporate attorney with Expedia in Seattle, where she is responsible for protecting all of the company’s trademarks and domain names globally, as well as monitoring copyright enforcement and registration issues. Reznik spoke with Eileen McDermott about how the difficulties of monitoring an online brand are countered by the fun of working in trademarks
What is the company’s business model?Expedia is the world’s leading online travel company and offers travel services to both consumers and businesses. The company offers flights, lodging properties, car rentals, cruises and destination activities, and has a number of travel communities. Our TripAdvisor branded sites actually make up the largest travel community in the world. Expedia is the parent company to about 100 subsidiaries and 24 core site brands (including Hotels.com, TripAdvisor and Hotwire), but it started off as Expedia.com. Founded within Microsoft in 1995, Expedia.com first went live in 1996, and first went public in 1999. In 2002, USA Networks—now IAC/InterActiveCorp—led by Barry Diller, bought a controlling stake in Expedia. IAC purchased the remaining stake in 2003. In 2005, IAC and Expedia separated into two publicly traded companies, and Expedia has increased its portfolio of travel companies and brands ever since. All in all, Expedia’s companies operate more than...
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