When the boss is as big as the brand
01 May 2009
Managing Intellectual Property
With high-profile CEOs, David Stone and Sarah Bailey examine how trade mark managers can take responsibility for the boss's brand
"Like it or not, a CEO is a brand. The only question is whether it's a known brand and whether the image is positive. If that brand is properly developed and managed, the company will reap big dividends" – Virgil Scudder, media trainer...
Only subscribers have complete access to Managing IP Magazine,
log in or
subscribe now.
Alternatively take a
free trial, giving you 48-hour access to Managing IP Magazine (some articles and surveys may be excluded).
Subscribe Now
This article is available to subscribers. Please click subscribe to read the rest of the article.
Subscribe
Take a free trial
Please take a free 48-hour trial to gain limited access. Some articles and surveys may be excluded.
Take a free trial