Marketers value colour most in brand identity
16 March 2009
James Nurton, London
Colour is the most important aspect of brands, according to a survey of 40 marketing professionals in the UK
Colour is the most important aspect of brands, according to a survey of 40 marketing professionals in the UK
But the survey, conducted by patent and trade mark attorneys Withers & Rogers and published this month, also found that the majority of marketers do not realise they can protect a brand’s colour with trade mark...
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