But there is little consensus on how effective such legislation might prove to be.
Parts 5 and 25 of the Companies Act 2006, which contain a number of
relevant IP rights provisions, have been implemented, with the owners
of goodwill in a trade mark most interested in section 69 [see below]
of the Act.
Section 69 provides for a new right for any person (not just a
company) to object if a company's name is the same as a name associated
with the objector in which he has goodwill - or is sufficiently similar
to such a name that it would be likely to mislead.
Continue reading the article here (Managing IP subscribers and free triallists only)
