Elvis spotted at European licensing event
06 October 2008
Stephen Mulrenan, London
Licensors, licensees, retailers and promoters came together last week for the 10th annual exhibition Brand Licensing Europe
Held at the Grand Hall, Olympia in London on October 1 and 2, "The Event for Licensing and Brand Extension" attracted more than 200 exhibitors from 18 countries - 50 of whom were first-time participants.
And located just outside the PricewaterhouseCoopers-sponsored Advice Centre, law firms Clarion Solicitors, Halliwells and 24IP Law Group were among those on hand to provide guidance to those visitors new to licensing.
Of particular interest was the presence of Sid Shaw and "Geordie Elvis" Ian Coulson. London trader and Elvis fan Shaw first came to the attention of Managing IP in March 1997, when the UK High Court agreed with him that a star's name, whether living of dead, cannot be used as...
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