But there is little consensus on how effective such legislation might prove to be.
Parts 5 and 25 of the Companies Act 2006, which contain a number of relevant IP rights provisions, have been implemented, with the owners of goodwill in a trade mark most interested in section 69 [see below] of the Act.
Section 69 provides for a new right for any person (not just a company) to object if a company's name is the same as a name associated with the objector in which he has goodwill - or is sufficiently similar to such a name that it would be likely to mislead.
Complaints are to be handled by a specially formed company names adjudicator, known as the Company Names Tribunal, which will be based at the UKIPO in Newport.
It will provide for an exchange of evidence and a possible hearing, and will award costs that could run...