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vitaminwater wins round 1 against rival shampoo

Eileen McDermott, New York


Well-known US energy drink brand vitaminwater has secured a temporary restraining order against Vogue International’s new line of hair care products, vitaminshampoo

Glaceau , the company that markets vitaminwater, filed a complaint in the US District Court for the Southern District of New York on Monday, September 15, and was granted the TRO on Tuesday.

Glaceau's complaint accused Vogue of trade dress infringement, false designation of origin, trade dress dilution, deceptive acts and practices and unfair competition for planning to launch a line of products that Glaceau said was confusingly similar to the vitaminwater drinks.

Although vitaminshampoo's trade dress is undeniably similar to vitaminwater's, Vogue said that there can be no likelihood of confusion, since shampoo and energy drinks are different classes of goods.

"My client sells shampoo, not a soft drink,"...


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Good luck to all involved. We look forward to publishing a report of the trial in the autumn! https://t.co/k57imFJjtn

Jul 28 2015 12:47 ·  reply ·  retweet ·  favourite
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Everything is a marketing opportunity: Newegg holds 24-hour sale to "celebrate victory against patent trolls" http://t.co/Vq4cD5jR1e

Jul 28 2015 08:22 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @ipcrimegroup: New website to raise awareness of the value of intellectual property and the importance of respecting it http://t.co/QMLG

Jul 27 2015 03:58 ·  reply ·  retweet ·  favourite
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