21st century trade mark strategies
01 June 2008
Managing IP, in association with Finnegan Henderson Farabow Garrett & Dunner, hosted a discussion on trade mark strategies with lawyers, in-house counsel and members of OHIM and the TTAB
James Nurton: What kinds of trends are you seeing internationally in the way that people are pursuing trade mark strategies?
Brett Heavner: The trend that I am seeing primarily involves clients thinking more carefully about how they set up their trade mark registration portfolios based particularly on how they are using the mark in each country. Clients are trying to move away from a one-size-fits-all trade mark filing strategy and instead thinking more carefully about how they would want to formulate their European applications versus their US applications....
Only subscribers have complete access to Managing IP Magazine,
log in or
subscribe now.
Alternatively take a
free trial, giving you 48-hour access to Managing IP Magazine (some articles and surveys may be excluded).
Subscribe Now
This article is available to subscribers. Please click subscribe to read the rest of the article.
Subscribe
Take a free trial
Please take a free 48-hour trial to gain limited access. Some articles and surveys may be excluded.
Take a free trial