21 May 2008
When IP rights collide
Eileen McDermott, Berlin
Trademark rights may be just one piece of a larger IP puzzle when securing brand protection, said panelists at Tuesday’s session on the interplay between patent, trademark and copyright law
A bottle of TROPICANA orange juice served as the test subject for assessing the various types of protection brand owners may want to seek for their products. Panelists concluded that the possible protections to be considered for the product included copyright (for the graphics on the bottle’s label), design patent (for the overall ornamental design of the bottle), utility patent (for the neck, bottle material and waist) and trademark (for the trade dress).
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