Blotner has been an active member of INTA for eight years. Her first role with the Association came when she moderated a panel for the Leadership Meeting in Miami. When she was invited by INTA to help plan the Annual Meeting this year, Blotner readily accepted, despite being over two months pregnant.
This year, Blotner said that INTA’s team leaders focused on trying to increase the amount of international programming, since the event is being held in Europe. “We’re trying to break down barriers,” said Blotner. “We’re implementing cross-border programming and focusing on issues such as cross-border advertising and rights of publicity.”
She added: “It was a happy coincidence that the meeting was held outside the US this year, since we also have a non-US president, Rhonda Steele.”
Steele, who presented last night’s awards, said: “I’m very excited about the next few days; nervous too, but mostly excited, and I wish everyone a very good Annual Meeting.”
The co-chairs are responsible for choosing an overall program team, who in turn choose capable team leaders to generate fresh ideas for the meeting.
