Managing Intellectual Property

Beat the first filing blues in China

01 May 2008

More and more brand owners are discovering that someone else has managed to register their trade marks in China. Catherine Sun explains how they should deal with the problem

A growing number of domestic trade mark owners are becoming adept at playing first-to-file games with their foreign counterparts. This trend is borne out by the statistics: over the past three years, foreign brand owners have filed more than 70,000 trade mark applications each year in China, both directly and using the Madrid Protocol. Their Chinese counterparts have filed about 600,000 applications every year, which makes foreign filing about 10% of domestic annual filing. Statistics also show that in 2005 there were 1,374 trade mark invalidation actions filed at the Trademark Review and Adjudication Board (TRAB) by domestic brand owners. However, foreign brand owners filed 895 cases at the TRAB that year, which is more than 65% of domestic cases. These numbers indicate that foreign trade mark owners face and initiate more trade mark disputes in China than their domestic counterparts proportionally. A growing number of these cases are the...



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