InternationalUSRemember you can easily switch between MIP US and MIP International at any time

How Coca-Cola protects its rights in Asia

Managing Intellectual Property


Protecting the IP rights of one of the most valuable brands in the world is a daunting task. In few places is it more challenging than in Asia. Daniel Greif, trade mark counsel for Coca-Cola's Pacific Group, tells Emma Barraclough how he manages the company's regional portfolio of more than 5,000 trade marks

Would you explain how Coca-Cola structures its trade mark team?

Coca-Cola’s entire legal function reports functionally to general counsel Geoff Kelly. Historically, all the trade mark lawyers were based in Atlanta. However, several years ago, the company placed some of its in-house trade mark lawyers in its group offices (North America, Latin America, the EU, Eurasia, Africa and the Pacific). This has allowed them to better serve Coca-Cola’s client base because matters are addressed in real time.

In Atlanta, Bill Lummus, Coca-Cola’s associate general counsel for marketing, strategy, innovation and customer, heads the company’s trade mark function, which has three lawyers and four staff. They are responsible for overseeing Coca-Cola’s global portfolio of 30,000 registered marks and the coordination of global projects. Lummus also heads Coca-Cola’s patent function.

Together, all of the Coca-Cola trade mark lawyers work through the Trademark Practice Team. We...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

... No need to wait for the postie! Read the June issue now online http://t.co/vbv61995jG & on the iPhone/iPad app https://t.co/OND8FpS73n

May 28 2015 09:20 ·  reply ·  retweet ·  favourite
ManagingIP profile

... Bass is interviewed as part of the cover story in our June issue, which looks at the 15 bio/pharma patent challenges filed at PTAB ...

May 28 2015 09:18 ·  reply ·  retweet ·  favourite
ManagingIP profile

Once upon a time, a hedge fund manager called Kyle Bass went to the #PTAB ... ($/trial) http://t.co/8qQjRUsrWU http://t.co/KTvXOqvC8j

May 28 2015 09:16 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


INTA Daily News 2015

Read this year's INTA Daily News - published daily by Managing IP direct from the INTA Annual Meeting in San Diego


June 2015

The fine line between abuse and fair use at the PTAB

Hedge fund manager Kyle Bass has outraged the pharma and biotech industries by seeking to invalidate their patents at the PTAB, with some observers linking his attacks to short-selling of company stocks. Michael Loney reports on a controversy that goes to the heart of the US patent system



Most read articles

Supplements