InternationalUSRemember you can easily switch between MIP US and MIP International at any time

How Coca-Cola protects its rights in Asia

Managing Intellectual Property


Protecting the IP rights of one of the most valuable brands in the world is a daunting task. In few places is it more challenging than in Asia. Daniel Greif, trade mark counsel for Coca-Cola's Pacific Group, tells Emma Barraclough how he manages the company's regional portfolio of more than 5,000 trade marks

Would you explain how Coca-Cola structures its trade mark team?

Coca-Cola’s entire legal function reports functionally to general counsel Geoff Kelly. Historically, all the trade mark lawyers were based in Atlanta. However, several years ago, the company placed some of its in-house trade mark lawyers in its group offices (North America, Latin America, the EU, Eurasia, Africa and the Pacific). This has allowed them to better serve Coca-Cola’s client base because matters are addressed in real time.

In Atlanta, Bill Lummus, Coca-Cola’s associate general counsel for marketing, strategy, innovation and customer, heads the company’s trade mark function, which has three lawyers and four staff. They are responsible for overseeing Coca-Cola’s global portfolio of 30,000 registered marks and the coordination of global projects. Lummus also heads Coca-Cola’s patent function.

Together, all of the Coca-Cola trade mark lawyers work through the Trademark Practice Team. We...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

Statement on Boards of Appeal reform via @EPOorg https://t.co/GIG4D1B9kD We'll have more analysis of this next week!

Jul 1 2016 04:31 ·  reply ·  retweet ·  favourite
ManagingIP profile

#UPC preparation to continue despite Brexit vote Chairmen's statement https://t.co/ykdhcBR4St Summary of meeting https://t.co/Wk2LAV34AW

Jul 1 2016 04:12 ·  reply ·  retweet ·  favourite
ManagingIP profile

Next Thursday at CJEU: Judgment in C-567/14 Genentech case on patent licences & competition law. AG Opinion here https://t.co/HZYVyCLWPM

Jul 1 2016 03:05 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


Read this year's INTA Daily News - published daily by Managing IP direct from the INTA Annual Meeting in Orlando


null null null
null null

Mid Year 2016

All eyes on ASEAN

Economic and legal reforms are driving harmonisation within and beyond the ASEAN region, with big implications for IP owners. James Nurton, Stephy Tang and Natalie Rahhal introduce a year-long series of articles



Most read articles

Supplements