InternationalUSRemember you can easily switch between MIP US and MIP International at any time

How Coca-Cola protects its rights in Asia

Managing Intellectual Property

Protecting the IP rights of one of the most valuable brands in the world is a daunting task. In few places is it more challenging than in Asia. Daniel Greif, trade mark counsel for Coca-Cola's Pacific Group, tells Emma Barraclough how he manages the company's regional portfolio of more than 5,000 trade marks

Would you explain how Coca-Cola structures its trade mark team?

Coca-Cola’s entire legal function reports functionally to general counsel Geoff Kelly. Historically, all the trade mark lawyers were based in Atlanta. However, several years ago, the company placed some of its in-house trade mark lawyers in its group offices (North America, Latin America, the EU, Eurasia, Africa and the Pacific). This has allowed them to better serve Coca-Cola’s client base because matters are addressed in real time.

In Atlanta, Bill Lummus, Coca-Cola’s associate general counsel for marketing, strategy, innovation and customer, heads the company’s trade mark function, which has three lawyers and four staff. They are responsible for overseeing Coca-Cola’s global portfolio of 30,000 registered marks and the coordination of global projects. Lummus also heads Coca-Cola’s patent function.

Together, all of the Coca-Cola trade mark lawyers work through the Trademark Practice Team. We...

Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here


Managing IP


ManagingIP profile

RT @LNevilleRolfe: Pleased to launch technical consultation on the repeal of Section 73 Copyright Designs and Patents Act

Oct 24 2016 04:49 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @globalIPcenter: What's the current state of #IP? Ask the experts. Register for #IPAttachés roundtable today!

Oct 24 2016 04:40 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @terrencehart: Argument preview: Court to consider #copyright protection for cheerleading uniforms via @scotusbl…

Oct 24 2016 04:15 ·  reply ·  retweet ·  favourite
More from the Managing IP blog

Read this year's AIPPI Congress News - published daily by Managing IP direct from the AIPPI Annual Meeting in Milan

null null null

October 2016

10 issues to watch at the PTAB

Last month marked the fourth anniversary of Patent Trial and Appeal Board proceedings becoming available. While early cases suggested that the Board would be a graveyard for patents, in the past year a more nuanced picture has emerged. Michael Loney identifies 10 issues to watch

Most read articles