LVMH outlines anti-counterfeiting battle


Nikolay Livadkin, anti-counterfeiting manager at Louis Vuitton, told delegates at the Pharmaceutical Trademarks Group conference in Cannes last Thursday that cracking down on sales of fakes over the internet had become one of the great challenges his company faced

Nikolay Livadkin, anti-counterfeiting manager at Louis Vuitton, told delegates at the Pharmaceutical Trademarks Group (PTMG) conference in Cannes last Thursday that cracking down on sales of fakes over the internet had become one of the great challenges his company faced.

"It's a question of survival for us to protect our brand on the internet. The stakes are high," Livadkin said.

Louis Vuitton's IP department...


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