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Maintaining the integrity of the IMAX brand means working closely with licensees in more than 35 countries, and ensuring that the trademark is used properly by consumers. Mary Ruby, who has worked at the company for nearly 20 years, tells the INTA Daily News how the company's trademark strategy has evolved over time

Maintaining the integrity of the IMAX brand means working closely with licensees in more than 35 countries, and ensuring that the trademark is used properly by consumers. Mary Ruby, who has worked at the company for nearly 20 years, tells...


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