Snow White shows the way
James G Conley and John J Szobocsan ask how IP owners can achieve sustainable competitive advantage through protected differentiation. Or, in other words, why am I in this long line to buy a Snow White video – a film first released in 1937?
In today's dynamic, and uncertain business environment,
doing things faster and better than your competition is no
longer a sustainable form of competitive advantage. Our
competitors have access to the same information technology and
network tools to speed design around solutions or reasonable
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