Branding challenges for Twitter and its users
Alexander MacGillivray, General Counsel at Twitter, spoke about branding, networking and the new Promoted Tweets
What opportunities do you think Twitter and other
social networks offer to brand owners?
One of the misconceptions of Twitter that we've been working
to correct is the idea that we're a "social" as opposed to
"information" network. There's beginning to be some research
confirming that view, but the basic difference is that Twitter
is and has always been predominantly a place to reach as many
people as possible with a message, as opposed to a place to
connect with family and friends. Brands such as CNN or
Starbucks can interact with customers directly on Twitter
without the user having to figure out whether Starbucks is
What advice would you give to brand owners looking
to capitalize on social media such as Twitter?
Real-time search is very different from intentions-based
search. As we've seen with global...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of one week’s FREE access
and become a Managing IP member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain 7 days FREE access when you register now.