Branding challenges for Twitter and its users

Fionn O'Raghallaigh, Boston


Alexander MacGillivray, General Counsel at Twitter, spoke about branding, networking and the new Promoted Tweets

What opportunities do you think Twitter and other social networks offer to brand owners?



One of the misconceptions of Twitter that we've been working to correct is the idea that we're a "social" as opposed to "information" network. There's beginning to be some research confirming that view, but the basic difference is that Twitter is and has always been predominantly a place to reach as many people as possible with a message, as opposed to a place to connect with family and friends. Brands such as CNN or Starbucks can interact with customers directly on Twitter without the user having to figure out whether Starbucks is their "friend."

What advice would you give to brand owners looking to capitalize on social media such as Twitter?



Real-time search is very different from intentions-based search. As we've seen with global...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

How to protect the naming rights of foreign celebrities in China (sponsored): http://t.co/dDTKwXFfha from @DorseyWhitney

Sep 24 2014 02:14 ·  reply ·  retweet ·  favourite
ManagingIP profile

Want to talk about #innovation and #IP? Join us for a Twitter Q&A w/ IPO's @RMW136 today at 4pmBST/11amEST. Get your questions ready #MIP50

Sep 23 2014 10:15 ·  reply ·  retweet ·  favourite
ManagingIP profile

Congratulations to @Valea_AB on their 10th anniversary! Our colleague Ali Jawad was in Barcelona to help celebrate http://t.co/uSq2xaapGy

Sep 23 2014 04:42 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


AIPPI Congress News 2014

Read this year's AIPPI Congress News - published daily by Managing IP direct from the AIPPI Annual Meeting in Toronto
null null null

September 2014

The surprising rise of the PTAB

Patent owners have been shocked at how popular IPR proceedings at the PTAB have proven. As the USPTO mulls over changes and the Federal Circuit braces itself for a deluge of appeals, Michael Loney reports on how the PTAB is likely to evolve



Most read articles

Supplements