InternationalUSRemember you can easily switch between MIP US and MIP International at any time

Branding challenges for Twitter and its users

Fionn O'Raghallaigh, Boston


Alexander MacGillivray, General Counsel at Twitter, spoke about branding, networking and the new Promoted Tweets

What opportunities do you think Twitter and other social networks offer to brand owners?



One of the misconceptions of Twitter that we’ve been working to correct is the idea that we’re a "social" as opposed to "information" network. There’s beginning to be some research confirming that view, but the basic difference is that Twitter is and has always been predominantly a place to reach as many people as possible with a message, as opposed to a place to connect with family and friends. Brands such as CNN or Starbucks can interact with customers directly on Twitter without the user having to figure out whether Starbucks is their "friend."

What advice would you give to brand owners looking to capitalize on social media such as Twitter?



Real-time search is very different from intentions-based search. As we’ve seen with global...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

Argentina: Protecting industrial models and designs (sponsored) https://t.co/HYJXGPswZQ

Oct 1 2016 02:01 ·  reply ·  retweet ·  favourite
ManagingIP profile

Germany: CJEU requirements in FRAND cases (sponsored) https://t.co/ttAR5ZA1v5

Oct 1 2016 01:01 ·  reply ·  retweet ·  favourite
ManagingIP profile

France: Innovators and investors, start up in France! (sponsored) https://t.co/ndalKvPsvM

Oct 1 2016 12:01 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


Read this year's AIPPI Congress News - published daily by Managing IP direct from the AIPPI Annual Meeting in Milan


null null null

October 2016

10 issues to watch at the PTAB

Last month marked the fourth anniversary of Patent Trial and Appeal Board proceedings becoming available. While early cases suggested that the Board would be a graveyard for patents, in the past year a more nuanced picture has emerged. Michael Loney identifies 10 issues to watch



Most read articles

Supplements