Branding challenges for Twitter and its users

Fionn O'Raghallaigh, Boston


Alexander MacGillivray, General Counsel at Twitter, spoke about branding, networking and the new Promoted Tweets

What opportunities do you think Twitter and other social networks offer to brand owners?



One of the misconceptions of Twitter that we've been working to correct is the idea that we're a "social" as opposed to "information" network. There's beginning to be some research confirming that view, but the basic difference is that Twitter is and has always been predominantly a place to reach as many people as possible with a message, as opposed to a place to connect with family and friends. Brands such as CNN or Starbucks can interact with customers directly on Twitter without the user having to figure out whether Starbucks is their "friend."

What advice would you give to brand owners looking to capitalize on social media such as Twitter?



Real-time search is very different from intentions-based search. As we've seen with global...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

How will the UPC impact on your global litigation strategy? Join the discussion: http://t.co/KSxsjEEXeP

Jul 24 2014 09:28 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @ralpost: .@mmasnick did a reddit AMA yesterday. Key topics, net neutrality and copyright term. Good questions & answers, imho http://t.…

Jul 24 2014 08:59 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @MBarnierEU: Work continues on EU #copyright review: summary report of public consultation now online. Thanks to all respondents! http:/…

Jul 23 2014 09:04 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


Read this year's INTA Daily News - published daily by Managing IP direct from the INTA Annual Meeting in Hong Kong



July/August 2014

IP’s most influential people 2014

The 50 people in social media, advocacy and debate influencing IP policy



Most read articles

Supplements