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Branding challenges for Twitter and its users

Fionn O'Raghallaigh, Boston


Alexander MacGillivray, General Counsel at Twitter, spoke about branding, networking and the new Promoted Tweets

What opportunities do you think Twitter and other social networks offer to brand owners?



One of the misconceptions of Twitter that we've been working to correct is the idea that we're a "social" as opposed to "information" network. There's beginning to be some research confirming that view, but the basic difference is that Twitter is and has always been predominantly a place to reach as many people as possible with a message, as opposed to a place to connect with family and friends. Brands such as CNN or Starbucks can interact with customers directly on Twitter without the user having to figure out whether Starbucks is their "friend."

What advice would you give to brand owners looking to capitalize on social media such as Twitter?



Real-time search is very different from intentions-based search. As we've seen with global...


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India seeks US support for global traditional knowledge deal: http://t.co/xupCfC57qs

Nov 24 2014 02:09 ·  reply ·  retweet ·  favourite
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Our weekly round-up: Teleworking, Apple, Aereo, Canadian trade marks, patent reform latest http://t.co/RznN1hcQkY http://t.co/rwn9PPTQhh

Nov 22 2014 10:08 ·  reply ·  retweet ·  favourite
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Further judgment in ASSIA v BT ADSL patent litigation today http://t.co/Mbcz1buWMa SC appeal denied. Sounds like BT developing workaround

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