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18 May 2009

Build your brand in the BRIC economies

Peter Ollier, Seattle

Trademark owners looking to capitalize on the increasing economic clout of the BRIC countries need to be aware of the challenges that they face, says Peter Ollier.

The term BRIC to describe Brazil, Russia, India and China was first used by a Goldman Sachs economist who predicted that these countries would be among the four most dominant by 2050. While such long-term predictions always involve guesswork, the financial crisis has increased their importance. This was underlined by the inclusion of all four countries in the G20 meetings that are now held annually.

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