InternationalUSRemember you can easily switch between MIP US and MIP International at any time

The recipe for successful restaurants


US courts have often ruled in disputes over the trade dress of restaurants. Here's a guide to protecting a restaurant’s look and feel

About 60% of new restaurants fail within three years of opening their doors (H G Parsa, John T Self, David Njite and Tiffany King, Why Restaurants Fail, 46 Cornell Hotel and Restaurant Administration Quarterly 304, 309 Exh 1 (2005)). Although factors such as location, quality of food and service and marketing play a significant role in a restaurant's success, developing a unique identity and style is equally important as a restaurant attempts to distinguish itself from the competition. With success comes tougher challenges for established restaurants, as competitors or start-up restaurants attempt to emulate elements of the successful restaurant in the hope of improving their odds of beating the failure rate.

IP laws play a role in protecting a restaurant's identity and style and fending off copycats. Trade mark law can protect a restaurant's name, marketing slogans, logos or the name of a signature dish or beverage. A restaurant's menu,...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

Miguel Angel Margáin @ma_margain of @IMPI_Mexico - 1 of the #MIP50 http://t.co/bVOCcdBnOw i-v http://t.co/1XNuWRdxmH http://t.co/1765L0Ljit

Jul 31 2015 05:13 ·  reply ·  retweet ·  favourite
ManagingIP profile

Some sort of progress https://t.co/JTvLElosgg

Jul 31 2015 04:16 ·  reply ·  retweet ·  favourite
ManagingIP profile

Speaking of trade secrets ... Thanks to Jim Pooley for sending over a copy of his new book. Look forward to reading! http://t.co/OzRomeN63A

Jul 31 2015 03:36 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


July/August 2015

The 50 most influential people in IP

Our 13th annual list of the 50 most influential people in IP is the most diverse ever. But do you agree with our selections? Join the debate online and on Twitter using the hashtag #MIP50



Most read articles

Supplements