InternationalUSRemember you can easily switch between MIP US and MIP International at any time

The recipe for successful restaurants


US courts have often ruled in disputes over the trade dress of restaurants. Here's a guide to protecting a restaurant’s look and feel

About 60% of new restaurants fail within three years of opening their doors (H G Parsa, John T Self, David Njite and Tiffany King, Why Restaurants Fail, 46 Cornell Hotel and Restaurant Administration Quarterly 304, 309 Exh 1 (2005)). Although factors such as location, quality of food and service and marketing play a significant role in a restaurant's success, developing a unique identity and style is equally important as a restaurant attempts to distinguish itself from the competition. With success comes tougher challenges for established restaurants, as competitors or start-up restaurants attempt to emulate elements of the successful restaurant in the hope of improving their odds of beating the failure rate.

IP laws play a role in protecting a restaurant's identity and style and fending off copycats. Trade mark law can protect a restaurant's name, marketing slogans, logos or the name of a signature dish or beverage. A restaurant's menu,...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

New Zealand: IP and the ICC Cricket World Cup (sponsored) http://t.co/DzfqvsUzmb

Mar 3 2015 11:50 ·  reply ·  retweet ·  favourite
ManagingIP profile

Last week to register for MIP International Patent Forum, 10 & 11 March: http://t.co/0VLsWLJdx2 #PATENTFORUM2015

Mar 3 2015 03:48 ·  reply ·  retweet ·  favourite
ManagingIP profile

Mexico: Jurisdiction of IP authorities (sponsored) http://t.co/ZDczeF6sB5

Mar 3 2015 02:02 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


AIPLA Daily Report 2014

Read this year's AIPLA Daily Report - published daily by Managing IP direct from the AIPLA Annual Meeting in Washington DC


null null null

March 2015

Inside Beijing’s new IP Court

Peter Leung visited Beijing’s new IP Court and interviewed Judge Chen Jinchuan, vice president of the Court, about its aims, its first cases and why he listens to French radio every morning. Plus: more news and analysis on China’s new IP Courts



Most read articles

Supplements